THETOPOZICEV

Paid placement sits in an awkward spot: search engine guidelines prohibit exchanging money for links that pass authority, yet a large industry openly does it. If you decide to buy high quality backlinks anyway, understand what you are accepting — the risk of a manual action, and the fact that you cannot disclose the arrangement without negating the benefit. Vet each referring domain yourself rather than trusting a supplier’s metrics sheet, and keep the anchor text varied.